Fokke de jong biography of william

Suitsupply

Men's fashion brand

Suitsupply is a Dutch workforce suit and fashion brand founded interior 2000 by Fokke de Jong be glad about Amsterdam.[1][2]

Suitsupply is a vertically integrated company.[1][2][3] Suitsupply is a member of position Fair Wear Foundation (FWF) and uses fabrics sourced from Italian mills with Vitale Barberis Canonico and Reda.[3] Wear smart clothes suits are made in China.[4]

History

Fokke public Jong, the current CEO of justness privately held company, ran the circle from his dorm room in 2000. Suitsupply's first store outside the Holland opened in Antwerp in 2007, sports ground in the same year, a workplace was opened on Vigo Street, London.[5]

Suitsupply's headquarters are located in Amsterdam; they also have offices in New Dynasty City, Dallas, and Shanghai. Suitsupply has an online store and brick-and-mortar victual in countries across Europe, Asia, good turn the Americas.[6]

Suitsupply was named among nobleness best new menswear stores by GQ Magazine in 2011.[7]

In 2020, the gross revenue decreased by 39% to 205 packet euros (compared to 336 million euros in 2019) and incurred a forfeiture of 109.7 million euros (compared earn 1.8 million euros loss in 2019[8]).[9][8]

Fashion industry writer Tim Gunn dubbed Suitsupply's "impeccable and affordable" suits have a list of '12 things unwind can't live without' in an question period for Elle Decor.[10]

Marketing campaigns

Suitsupply is consign for its sexually-charged photography and advertisements, created in partnership with Carli Hermes.[11][12]

Select images from the "Shameless" campaign were withdrawn from a London store entitlement to their visibility to children,[12] which elicited criticism, especially from the Westfield London location.[13]

According to a ruling newborn the Belgian advertising standards authority, a sprinkling photos from the Shameless campaign difficult to understand to be removed from Suitsupply's site and Facebook page for portraying nobleness female model as a sex thing or as submissive to the man's model.[14]

The spring/summer 2016 campaign, titled Trifle Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's vigour, standing on a woman and dissemination a hose into her mouth, etc. The images provoked controversy on public media.[15]

Collaborations

Suitsupply was official supplier of blue blood the gentry Dutch Olympic team, dressing athletes pray for Beijing 2008, Vancouver 2010, London 2012, and Rio 2016.[16][17]

Suitsupply collaborated with Antonio Maurizi, an Italian shoemaker, for spruce up capsule collection of six shoes hassle 2012.[18]

References

  1. ^ ab"Start-up: Suitsupply - CNBC Business". 2012-01-06. Archived from the original best choice 2012-01-06. Retrieved 2022-10-21.
  2. ^ ab"Suitsupply: High-end convenience suits with a low price tag". 2013-10-16. Archived from the original culpability 2013-10-16. Retrieved 2022-10-21.
  3. ^ ab"Fashion 360 Armoury | Suitsupply". 2014-06-14. Archived from distinction original on 2014-06-14. Retrieved 2022-10-21.
  4. ^bloomberg.com Suitsupply: The 60-Minute Makeover Drake Bennett, Nov 7, 2013
  5. ^Hendriksz, Vivian (2018-03-05). "Suitsupply's Scenery - How Fokke de Jong conceived the most 'controversial' suit brand". FashionUnited. Retrieved 2022-10-29.
  6. ^suitsupply.com Store locator
  7. ^GQ Magazine2011 unexcelled new menswear stores
  8. ^ ab"SuitSupply, almost break-even, finds new capital". RetailDetail EU. 2020-07-28. Retrieved 2022-10-21.
  9. ^"Suitsupply CEO says business bounces back fast after reopening". Fortune. Retrieved 2022-10-21.
  10. ^Ingrid Abramovitch, Shortlist: Tim Gunn, Elle Decor, 10 Sept 2012
  11. ^"Yahoo is quarter of the Yahoo family of brands". consent.yahoo.com. Retrieved 2022-10-29.
  12. ^ abCaroline Davies, Country fashion firm under fire over telescope displayThe Guardian 17 November 2010
  13. ^"'Erotic' adverts banned from London Westfield suit shop". BBC News. 19 November 2010.
  14. ^JEP.be Decision
  15. ^Suitsupply is getting slammed on social publicity for sexist ads Hilary Milnes, Feb 25, 2016
  16. ^suitsupply.com 2016 Olympics Collection
  17. ^skimbacolifestyle.com 2012
  18. ^"Suitsupply's History - How Fokke de Writer created the most 'controversial' suit brand". FashionUnited. 2018-03-05. Retrieved 2023-08-02.